Case Studies 5 & 6

Verve Partners

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Case Studies 5 & 6

Multi-segment product launch

The Challenge: While employed by a leading institutional clearing provider, choreographed a simultaneous launch of the Advisor CHANNEL trading and portfolio management platform to the Registered Investment Advisor, Broker/Dealer, and Third Party Administrator client bases while meeting aggressive firm and industry Y2K requirements.

The Solution: Effectively managed IT, Legal and Compliance processes to deliver a compliant product on-schedule. Orchestrated operational preparedness, documentation and service training, marketing and communication efforts to ensure delivery to the field on-time, on-scope and on-budget.

The Results: A successful launch with satisfied clients and a documented conversion rates that exceeded all internal targets.

Establish effective product management discipline

The Challenge: This deep-discount brokerage business required a major capabilities improvement to keep pace with competition in the active trader market-space. Several years had lapsed without break-through product development or new feature delivery to customers in an increasingly competitive market segment.

The Solution: While employed by this provider, established a formalized product management discipline and team focused on ongoing market/competitive surveillance, competitor and customer research. Definition and deployment of a formalized business prioritization process, requirements definition and documentation and a product lifecycle methodology that introduced rigor and consistency in the definition, development, delivery and ongoing support for multiple new services and functionalities.

Results: Effective and consistent new product design and delivery. Competitive market-share gains. Consistently increasing customer satisfaction and tenure, measured both internally and externally (JD Powers move from #19 to #2 for three surveys consecutively). Increased new accounts and numerous industry awards from leading authorities such as Forbes, Gomez and Barron’s.