Case Studies 3 & 4

Verve Partners

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Case Studies 3 & 4

Thomson Financial Services – Public Relations

The Challenge: The merger of three independent Thomson businesses created confusion among client base and press. Thomson Electronic Settlements Group needed to establish a unified identity and to elevate its profile, beyond that as a product vendor, to become an authority on key industry issues.

The Solution: Establish a new identity for Thomson ESG and successfully tie organizational strategy to key industry issues (T+3 trade settlement, Straight-Through-Processing, Conversion to the Euro, Global Trade Messaging Standards) by developing industry white-papers and proactively positioning spokespeople as reputable authorities on speaking panels and industry conferences.

The Results: More than 400 media placements in leading financial press within eight months (including several cover stories). Numerous speaking engagements in global forums. Establishment of Sr. Managers as leading industry authorities on key issues and an overall expansion of solution (vs. product) sales that were directly attributable to Thomson’s public positioning.

Thomson Financial Services – Digital Strategy

The Challenge: Thomson ESG had multiple legacy product lines that were operating on legacy silo technology platforms (DOS, Client-Server architecture). The requirement was to devise a new technology and data architecture that utilized Internet technologies to capture, store and deliver data elements securely on an on-demand basis around the globe, 24X7.

The Solution: Development of the ITM Intelligent Trade Management platform that allowed clients to network virtually and to capture, retrieve and communicate relevant trading and settlement information on a real-time basis vs. the former model of batch communication and storage. The ITM platform and subsequent product line migration revolutionized delivery of trade and settlement instructions and set a new operational industry standard.

The Results: Rapid industry adoption, and a dramatic increase in revenues over a four year period. Former products were effectively replaced and new transaction product lines deepened and expanded existing client relationships, providing annuity revenues that grew from $12million to $80million over three years.